Right from the start, we wanted to do things differently
To create products with purpose, backed by science, and using natural ingredients of exceptional quality. Our guiding principles were to support a holistic approach to health, to affect tangible change - and challenge the wellness industry as we knew it. It was an uncompromising vision - and it remains so today.
Wild Nutrition is rooted in expertise. Our founder, Henrietta Norton BSc Dip NT, is a best-selling author and highly-regarded nutritional practitioner - but it was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. When she realised there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own Food-Grown® supplements - a decision that would disrupt the wellness industry for the better.
Today Wild Nutrition is stocked in 52 countries around the world, with a team committed to driving wellness on a global scale. As our communities grow, so does our vision. Now, more than ever, we’re committed to supporting our planet: from environmentally-conscious packaging, to business initiatives that instil respect for our natural world. After all, nature is in our DNA: it’s our inspiration, the seed that sparks change, and the foundation for our formulas that have helped people of all ages to live life in balance.
We hope they help you too.
Wild Nutrition Timeline
Working from their garden shed in Sussex, Henrietta and Charlie form Wild Nutrition and begin formulating their first batch of products. Word soon gets out - and within three months our supplements are stocked in Whole Foods Market and Planet Organic.
British Vogue describes Wild Nutrition as, “Supplements that are changing the face of vitamins.”
Wild Nutrition wins at the International Beauty Awards with its Food-Grown® Hair, Skin & Nails. The company moves to the Old Brewery in Lewes, where it still resides today.
Wild Nutrition is stocked in Harrods and launches into Europe.
Wild Nutrition’s Bespoke Women Daily Multi Nutrient wins at the acclaimed Beauty Short List Awards.
Conscious of the need for ethical packaging that eliminates waste, Wild Nutrition creates its 100% biodegradable refill pouches. The brand launches in the Middle East, Australia and New Zealand.
Wild Nutrition applies to the B-Corp global community, cementing its commitment to the planet and its people. The pioneering KSM-66® Ashwagandha Plus is awarded Best Supplement by Rude Health.