Our story | Wild Nutrition

Our story

Changing lives through nutrition

Wild Nutrition is rooted in expertise and a deep respect for nature. Our founder, Henrietta Norton BSc Dip NT, is a best-selling author and highly regarded nutritional practitioner. It was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. When she realised there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own natural, Food-Grown® supplements - a decision that would disrupt the wellness industry for the better.

We create products with purpose, backed by science, and using natural ingredients of exceptional quality. Wild Nutrition British supplements are now stocked in more than 50 countries around the world, with a UK-based team committed to transforming lives through better nutrition - From our popular Magnesium supplements and Iron supplements to supporting life journeys with Fertility, Pregnancy and  Breastfeeding supplements, to Perimenopause and Menopause Supplements our formulas help people of all ages to live life in balance.

As our community grows, so does our vision. Now, more than ever, we’re fully committed to supporting our planet, which means we strive to balance profit with purpose: we are a Certified B Corp company, which means we meet the highest standards of social and environmental performance.

Together, we can be a force for good.