Changing lives through nutrition
Wild Nutrition is rooted in expertise and a deep respect for nature. Our founder, Henrietta Norton BSc Dip NT, is a best-selling author and highly regarded nutritional practitioner. It was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. When she realised there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own natural, Food-Grown® supplements - a decision that would disrupt the wellness industry for the better.
We create products with purpose, backed by science, and using natural ingredients of exceptional quality. Wild Nutrition supplements are now stocked in more than 50 countries around the world, with a UK-based team committed to transforming lives through better nutrition - our formulas help people of all ages to live life in balance.
As our community grows, so does our vision. Now, more than ever, we’re fully committed to supporting our planet, which means we strive to balance profit with purpose: we are a Certified B Corp company, which means we meet the highest standards of social and environmental performance.
Together, we can be a force for good.
Wild Nutrition Timeline
Working from their garden shed in Sussex, Henrietta and Charlie form Wild Nutrition and begin formulating their first batch of products. Word soon gets out - and within three months our supplements are stocked in Whole Foods Market and Planet Organic.
British Vogue describes Wild Nutrition as, “Supplements that are changing the face of vitamins.”
Wild Nutrition wins at the International Beauty Awards with its Food-Grown® Hair, Skin & Nails. The company moves to the Old Brewery in Lewes, where it still resides today.
Wild Nutrition is stocked in Harrods and launches into Europe.
Wild Nutrition’s Bespoke Women Daily Multi Nutrient wins at the acclaimed Beauty Short List Awards.
Conscious of the need for ethical packaging that eliminates waste, Wild Nutrition creates its 100% biodegradable refill pouches. The brand launches in the Middle East, Australia and New Zealand.
Wild Nutrition applies to the B-Corp global community, cementing its commitment to the planet and its people. The pioneering KSM-66® Ashwagandha Plus is awarded Best Supplement by Rude Health.