Our story | Wild Nutrition

About us

Right from the start, we wanted to do things differently

To create products with purpose, backed by science, and using natural ingredients of exceptional quality. Our guiding principles were to support a holistic approach to health, to effect tangible change - and challenge the wellness industry as we knew it. It was an uncompromising vision - and it remains so today.

Wild Nutrition is rooted in expertise. Our founder, Henrietta Norton BSc Dip NT, is a best-selling author and highly regarded nutritional practitioner - but it was her work as a formulator for some of the biggest food supplement brands in Europe that forced her to confront the reality of modern supplementation. When she realised there was nothing on the market that she could wholeheartedly recommend, she and her husband Charlie set out to create their own Food-Grown® supplements - a decision that would disrupt the wellness industry for the better.

Today Wild Nutrition is stocked in more than 50 countries around the world, with a team committed to driving wellness on a global scale. As our communities grow, so does our vision. Now, more than ever, we’re committed to supporting our planet: from environmentally conscious packaging, to business initiatives that instil respect for our natural world. After all, nature is in our DNA: it’s our inspiration, the seed that sparks change, and the foundation for our formulas that have helped people of all ages to live life in balance.

"Discovery consists of looking at the same thing as everyone else and thinking something different."

Dr Albert Szent Györgyi, MD, PhD, Nobel laureate