Our Ingredients

Ethically sourced, endlessly researched and intelligently formulated


Henrietta Norton, BSc Dip NT

Wild Nutrition’s Co-Founder and Formulator is a leading nutritional practitioner with more than 17 years of experience consulting in female health and supplement formulation. She is the author of the best-selling books, ‘Your Pregnancy Nutrition Guide’ and ‘Take Control of Your Endometriosis’. Henrietta has personally formulated every product in the Wild Nutrition range and is our principal expert nutritionist.

Our ingredients

The Adaptogens 

Adaptogens are so-called because of their ability to “adapt” to the body’s needs. They can help to regulate hormone levels, support immunity and promote stability in times of stress.

Organic Ashwagandha 

The Essentials: Ashwagandha (also known as 'Withania Somnifera') is a potent herb which has been prescribed in traditional Indian-Ayurvedic medicine for over 5000 years. It is becoming increasingly popular in the Western world, and is most well-known for its ability to reduce stress, promote a happier disposition and offer optimal fertility support.

Our Take: After years of research, we discovered an incredible form of organically-certified Ashwagandha from a herb farm in the southern region of India. This, in combination with our pioneering “green extraction process”, which eliminates solvents and alcohol while maintaining the highest quality of plant actives, enabled us to create our KSM-66 Ashwagandha Plus: proof that waiting for the right ingredient is always worthwhile.

Food-Grown® Source: Ashwagandha root

Found in: Food-Grown® KSM-66 Ashwagandha Plus

Medicinal mushrooms 

The Essentials: Medicinal Mushrooms are powerful multi-cell organisms, consisting of both common and lesser-known varieties. They have been used throughout Asia for thousands of years for a range of therapeutic purposes: from supporting inflammatory conditions to prolonging life.

Our Take: We ensure full traceability on all our Medicinal Mushrooms, and source directly from the leading mycologists in the UK or from their country of origin. Each form is selected for its specific role in the body: for example, we use mycelised mushrooms to promote the immune system; and whole extracts when a more general, adaptogenic function is needed.

Food-Grown® Source: Mushrooms (Cordyceps Sinensis, Maitake, Oyster, Reishi)

Found in: Food-Grown® Immune-Support

Fish Oils 

Fish oils are extracted from the oily skin of fish. They are rich in fatty acids, which play a key role in hormone production as well as regulating energy, cholesterol, immunity and mood.

Omega 3 

The Essentials: Omega 3 is an essential fatty acid - which means it cannot be created in the body, but must instead come from our diet. Omega 3 keeps the skin, eyes, joints, muscles and other tissues well-lubricated, while also supporting female menstrual health, pregnancy and breastfeeding. Research shows that Omega 3 also protects against conditions such as asthma, heart disease and autoimmune conditions.

Our Take: We feel a deep responsibility to offer a sustainable product that benefits both the health of our customers and that of our planet. Our Pure Strength Omega 3 provides 800mg of EPA and 400mg of DHA, and is derived from sustainable, MSC-certified Alaskan Pollock. Freshly caught, the fish are sent to a family-run refinery where they go through a process of distillation and cold extraction: ensuring a high-quality, ethically-produced fish oil that far exceeds industry standards.

Food-Grown® Source: MSC-certified Alaskan Pollock

Found inPure Strength Omega 3


The Minerals 

Minerals are essential elements extracted from the earth, and therefore the food that we eat. They are necessary for growth, development and repair in the body.


The Essentials: Calcium helps to build strong bones and teeth - ensuring healthy development in children, while increasing bone mineral content in post-natal and post-menopausal women. It also supports the nervous system, keeping the body functioning at its peak.

Our Take: Absorption of this key mineral can be difficult, and as we age, absorption gets harder – so getting the right form and dose is essential. Our Calcium forms deliver excellent absorbability and are as close to nature as possible: for example, we harvest our seaweed-derived Calcium in vegan, allergen-free algae, sourced off the coast of Iceland.

Food-Grown® Source: Natural Bacterium (Lactobacillus bulgaricus) and Seaweed (Lithothamnion Calcareum)

Found in
Food-Grown® Bone + Muscle Support

GTF Chromium 

The Essentials: Chromium is a trace mineral – so the body requires only small amounts of it – however, it plays a key role in balancing blood glucose levels. In doing so, it regulates metabolism, reduces sugar cravings and controls insulin activity – helping to lower inflammation and support a healthy weight.

Our Take: It is estimated that only 3% of GTF Chromium from food is retained in the body - therefore supplementing the diet is often recommended. Studies have shown that blood glucose control improved by 57% in those taking our GTF Chromium.


The Essentials: Iron is vital in the formation of red blood cells, transporting oxygen to the tissues, sharpening cognitive function and strengthening immunity. Known as the “fuel” of the body, it's well-regarded for its ability to boost energy levels and reduce fatigue.

Our Take: A need for iron can increase in young children, menstruating women, pregnant women and the older population. Our Food-Grown® Iron has been shown to be up to 44% better absorbed than iron amino acid chelate or glycinate, and is also gentle on the stomach.

Food-Grown® Source: Yeast (Saccharomyces cerevisiae)

Found in: Food-Grown® Iron Plus


The Essentials: Magnesium is nature’s sedative. It works by regulating the nervous system - reducing tiredness, easing muscular tension and promoting a peaceful sleep – while helping to maintain healthy bones and teeth.

Our Take: Magnesium stores are depleted by caffeine, alcohol, stress and some forms of medication, with over 70% of Western women estimated to be deficient. However, our Food-Grown® Magnesium has been shown to be significantly better absorbed than synthetic forms of Magnesium including magnesium oxide or glycinate – effectively contributing to over 300 mechanisms in the body.

Food-Grown® Source: Magnesium from purified sea water

Found in: Food-Grown® Magnesium


The Essentials: Selenium shields cells from oxidative stress: helping to bolster immunity, strengthen teeth and nails, and improve thyroid function. It also contributes to healthy sperm production, therefore supporting fertility in both men and women.

Our Take: Food-Grown® Selenium has been shown to be 22% better absorbed and retained than many other forms of Selenium - while our Selenium Plus has been expertly formulated to include its cofactor, Vitamin E: preventing harm caused by free radicals, such as damage to DNA and insulin sensitivity.


The Essentials: Zinc is the body’s first line of defence: it protects the immune system, is key for hormone balance and fertility in men and women, supports healthy vision,and is essential for cell division and repair. It therefore plays a critical role in growth and development: from the early stages of pregnancy to later life. Zinc also helps to reinforce and promote growth of hair, skin and nails.

Our Take: Zinc is great for the whole family. We add B Vitamins into our Food-Grown® Zinc to support absorption, with studies showing that it’s 75% better absorbed and retained by the body than alternative synthetic forms.

Food-Grown® Source: Yeast (Saccharomyces cerevisiae)

Found in: Food-Grown® Zinc Plus

The Plant Antioxidants 

Plant antioxidants are found in nature. They have been used for hundreds of years in medicine, to treat a variety of ailments, and are renowned for their preventative and therapeutic abilities.

Organic Turmeric 

The Essentials: Turmeric (‘Curcuma longa’) is the spice that gives Asian food its beautiful, golden-yellow hue – but it’s also a key ingredient in Ayurvedic medicine, where it’s been used for thousands of years. Today, it’s known for its numerous health benefits: such as reducing inflammation and joint pain, aiding detoxification, kickstarting digestion and balancing mood. It’s also antiviral and antimicrobial – making it a powerful remedy for seasonal and travel-related sickness.

Our Take: All of our turmeric has been grown, harvested and sourced from organic farms in rural India, making it both high-quality and sustainable. The result is our Turmaforte® Turmeric, which reflects the intelligence and natural balance of the whole plant, while optimising its potent therapeutic benefits. Better still, clinical research has shown it reduces the experience of joint pain of users by 86.2% within just 21 days.

Food-Grown® Source: Ground Turmeric Powder

Found in: Turmaforte® Full Spectrum Turmeric


The Essentials: Beta-carotene is a vivid, yellow-orange pigment found in the skins of vegetables such as carrots and sweet potatoes. The body converts Beta-carotene into Vitamin A: an essential component in maintaining vision, boosting immunity, nourishing the skin and assisting with the conversion of iron.

Our Take: It’s difficult for the body to absorb Vitamin A directly – so we use Beta-carotene instead, allowing the body to control exactly how much it needs to convert, store and use. Our Food-Grown® Beta-Carotene is proven to be better absorbed, and thus converted into Vitamin A, than synthetic Beta-Carotene.

Food-Grown® Source: Carrot

Found in: Bespoke Woman Food-Grown® Fertility

The Vitamins 

Vitamins are powerful nutrients, which the body absorbs from food. They are crucial for general health: from protecting the vital organs to ensuring the cardiovascular, nervous and immune systems run smoothly.

Vitamin B12 

The Essentials: The most famous member of the B Vitamin family, Vitamin B12 is best known for its ability to fight fatigue and tiredness. It also assists in red blood cell formation and DNA production while enhancing brain power and mood.

Our Take: B12 levels may decline as we age, and certain medications are also known to reduce vitamin levels; however, Food-Grown® Vitamin B12 is shown to have a tangible effect on the body when compared to commonly used synthetic forms. We also add organic beetroot powder: a natural source of iron which is great for blood-building; as well as nitric oxide, to support a healthy cardiovascular system.

Food-Grown® Source: Yeast (Saccharomyces cerevisiae)
Found in: Food-Grown® Vitamin B12 Plus

Vitamin C 

The Essentials: Vitamin C (otherwise known as Ascorbic Acid) is a powerful antioxidant, commonly found in oranges and tomatoes. It contributes to the production of collagen, cartilage, teeth and bones – but it also sustains the body: protecting against oxidative stress, boosting immunity and supporting detoxification. Vitamin C is known to enhance iron absorption, lessening tiredness and fatigue.

Our Take: With Food-Grown® Vitamin C there is no need for high dosing - that’s because it’s been shown to be 1210% more bioavailable than the commonly used synthetic isolated ascorbic acid. We’ve also added immunity-boosting Bioflavonoids, to further enhance absorption.

Food-Grown® Source: Citrus Pulp

Found in
Food-Grown® Vitamin C Plus

Vitamin D3 

The Essentials: Known as the “sunshine vitamin”, Vitamin D3 is a naturally-occurring form of Vitamin D, which the body creates from sunlight. It promotes healthy skin, healthy sleep-waking cycles, mental wellbeing and immunity, but it also improves calcium intake, thus fortifying teeth and bones. Vitamin D also works as a hormone, so it's essential for male and female hormone balance and is a must for those looking to conceive, in pregnancy or breastfeeding.

Our Take: Food-Grown® Vitamin D provides an “active” form of Vitamin D3, rather than the storage form found in synthetic alternatives, so it’s a family essential - and provides excellent support for those lacking sunlight exposure.

Food-Grown® Source: Yeast (Saccharomyces cerevisiae)

Found in: Food-Grown® Vitamin D

Vitamin E 

The Essentials: Vitamin E is a fat-soluble nutrient with powerful anti-inflammatory effects. It shields the cells from oxidative damage while protecting against DNA damage. It can also help to improve skin quality, thanks to its moisturising properties.

Our Take: Food-Grown® Vitamin E provides the naturally occurring D-Alpha natural form as well as a natural mix of all the tocopherols and tocotrienols found in food. Studies have also shown it to be over nine times better-retained by the body than synthetic Vitamin E.


Customer stories

Jennifer, 35, London, Fashion Designer:

I have always struggled with overwhelm, whether as a result of work-related stress or key events in my life. But worse than the emotional symptoms were the physical ones: panic attacks, irregular periods and breakouts which, in turn, drastically affected my mood. It was a vicious cycle. I contacted Wild Nutrition, who prescribed a plan, as well as carefully selected supplements to help manage my stress levels - and within one month, I felt noticeably more balanced. However, it was the genuine care, professionalism and support of my nutritionist that encouraged me to make this my new way of life - her support really did go above and beyond. Today, I feel better equipped to manage my stress and mood - and my anxiety has improved significantly. I can honestly say that I feel like a different person.