The Fertility Disconnect

Our new research report explores the realities shaping modern fertility today and reveals the widening gap between the families people hope for and the realities they face.

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Wherever you are on your fertility journey, we’re here for you.

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The report reveals…

  • 1 in 5

    know a lot about egg health

  • 52%

    need medical intervention

  • 10%

    of Gen Z know nothing about fertility

Infertility affects one in six, yet too many are navigating emotional, financial and 
systemic barriers in silence.

CLARE TYRER, Chief Customer Officer

What the data tells us...

- The gap is widening: 1.41 is the UK’s current replacement rate, a record low  

- Fertility is shaped long before trying: 44% improved their diet only once trying 

- Fertility must be a shared societal issue: 60% unaware of fertility testing options

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Real stories, real reviews

Suzy

“I had a 15 minute consultation today with Nicole. Her support was so valuable, especially at a time when I feel in the dark about extra nutritional needs on the fertility journey. I came away with some hugely comforting knowledge. Thank you, so very grateful:)”

A

“Wonderful consultation that gave me clear advice on what I should be taking as I go from a long fertility journey to pregnancy.”

Gabrielle

“Really loved having the consultation and speaking about my wellness and fertility journey. Was given some great advice which has really helped.”
Book your call today

Discover the fertility collection

This May, proceeds from the sale of every fertility product will go towards supporting vital research.

See full collection
Bestseller
Wild Nutrition's Fertility Support for Women
Benefits of Fertility Support for Women
Wild Nutrition's Fertility Support for Men
Benefits of Fertility Support for Men
Wild Nutrition's Women's Fertility Duo
Benefits of the Women's Fertility Duo
Wild Nutrition's Men and Women's Fertility Duo
Men and Women's Fertility Duo
Wild Nutrition's Men's Fertility Duo
Benefits of the Men's Fertility Duo
Wild Nutrition's Daily Essentials for Women's Fertility
Benefits of the Daily Essentials for Women's Fertility
Wild Nutrition's Daily Essentials for Men's Fertility
Benefit of the Daily Essentials for Men's Fertility
Bestseller
Wild Nutrition's Pure Strength Omega 3
Benefits of Wild Nutrition's Pure Strength Omega 3
See full collection

Support at every stage

How can we best help you today?

  • Nutrient gaps?

    Just 60 seconds to your personalised routine.

    Take the quiz

  • A safe space to talk fertility

    Free, expert 1:1 advice with our nutritional therapists.

    BOOK NOW

  • Male fertility: lifestyle tips

    Public awareness is increasing on the significance of male fertility.

    READ NOW

  • 6 lifestyle tips to optimise fertility

    Our founder Henrietta on nourishing your preconception window.

    read now

Fertility Support: trusted by 60k couples

  • I like the fact that there's no fillers, just clean, food grown ingredients so I know I'm giving my body the best supplements.

    Bryony

    Verified customer

  • I can’t thank Wild Nutrition enough for helping us on the journey to having a baby! I would recommend to anyone who is looking for a prenatal supplement, especially if your cycles are irregular after coming off of contraception. Thank you again!

    Chelsey

    Verified customer

  • If you’re struggling with fertility or dealing with PCOS like I was, I’d wholeheartedly recommend giving these a try. They truly made all the difference for me.

    A

    Verified customer

Explore the fertility hub

Expert advice, recipes, videos and blogs for every step of your preconception journey.

Explore now