A LANDMARK FUTURE-GAZING REPORT

2022 is the year of perimenopause

Two of the report’s contributors - Henrietta Norton, founder of Wild Nutrition, and Dr Shahzadi Harper, The Perimenopause Doctor - introduce this groundbreaking report. A first-in-a-generation opportunity to change the way our daughters experience perimenopause.

Watch full video

The experts behind the report

We are profoundly grateful to the four leading perimenopause voices who gave us their time, energy and expertise to put this report together.

Download full report

Laura Biggs

Women’s health advocate and co-founder of Let’s All Talk Menopause

Dr Shahzadi Harper 

GP, perimenopause and menopause specialist, and founder of The Harper Clinic

Henrietta Norton

Nutritional therapist, founder and formulator at Wild Nutrition

Denise Pines 

Founder of WisePause Wellness, co-founder of FemAging and board member of the Osteopathic Medical Board of California

THE STUDY EXPLAINED

A summary of The Future of Perimenopause

Part One

Perimenopause: Its Own Life Stage

It’s 2022 yet a universal - and pivotal - life stage remains largely a mystery. With 2.2 million British women perimenopausal right now, two in three blindsided by symptoms and over one third not knowing what perimenopause is, this time of life is frequently misunderstood and misdiagnosed. Through interviews, surveys and research, this study paints a picture of real-world action set to shape the future of perimenopause.

“It’s about starting early, not waiting until you’re already there, and understanding the complete journey.”

Dr Shahzadi Harper

PART TWO

A New Paradigm: Redefining the Perimenopause  

A decade of transformative empowerment will fundamentally shift how the perimenopause is experienced, through three major social and cultural developments:

Partners in Health

Individual Diagnosis to Universal Life Stage

Self-rediscovery 

Part TWO | Section a

Partners in Health

Attitudes are shifting from curative to preventative. Women increasingly want greater control over their health with growing demand for holistic lifestyle prescriptions. As Henrietta Norton, founder of Wild Nutrition, explains: ‘An integrated approach embracing nutrition, supplementation and exercise can be the game-changer for countless women’.

PART TWO | SECTION B

Individual Diagnosis to Universal Life Stage

Historically, perimenopause and menopause have been clumsily combined into one damning diagnosis signaling deficiency, the end of a woman’s fertility. Yet open dialogue and the growing visibility of perimenopausal women on the public stage are beginning to turn the tide. Laura Biggs, co-founder of Let’s All Talk Menopause asks: ‘When someone’s pregnant and they’re changing, we celebrate that. Why can’t we do the same with this life stage?’

PART TWO | SECTION C

Self-rediscovery

Shifting perceptions are redefining our approach to perimenopause as a moment of positive change where women can feel more attuned with their bodies than ever before. Responding to the demands of life, work and family, perimenopause presents a unique opportunity for self care to be labelled a need rather than mislabelled as indulgence.

“This might be the time of your life that you actually feel more in control or understand your hormones and your health better than you ever have.”

Laura Biggs

PART THREE

The Future of Perimenopause 

The perimenopause of the future will be empowered by three distinctive pillars, defining how individuals, brands and societies will embrace this new reality.

Holistic Health

Community Care

Tech-powerment

PART THREE | SECTION A

Holistic Health

Hyper-personalised nutrition will see a rise in the adoption of hormone balancing foods such as tofu, flax and nuts designed to mimic hormones and help balance dipping oestrogen levels. Alternative remedies such as century-old nootropics will sit alongside future-facing adaptogens. Breathwork, low-impact muscle engagement and body awareness will be key, shunning traditional high-intensity training that can wreak havoc on already fluctuating hormones.

PART THREE | SECTION B

Community Care

In the workplace, future-facing organisations will nurture a workplace culture that promotes awareness, understanding and holistic choices. In schools, perimenopause-specific education will become widely embraced providing demystified facts for women, men and future generations. In the home, ‘the talk’ on perimenopause will be commonplace in all households with research finding that 43% of women felt the optimal time is between 8-18 years.

PART THREE | SECTION C

Tech-powerment

The burgeoning realm of apps and wearables will offer women complete transparency over their own intricate hormonal profiles. By 2032 hyper personalisation could move one step further with integrated health intelligence, grocery services, AI trackers and at home hormone testing. Smart homes will provide personalised lighting, soundscape and temperature experiences to create real time support as symptoms fluctuate.

“In the future, the perimenopause will be a normal conversation that mothers will be having with their daughters and their sons.”

Laura Biggs

Summary

Conclusion

What would our workplaces look like if women were celebrated for achieving, not in spite of the perimenopause, but because of it? How would women feel if taking care of your body as you approach the perimenopause didn’t involve looking for a cure, but refocusing your efforts on what’s good for you? And how might future children feel if the language and education surrounding perimenopause told them that every life stage is something to be celebrated, not feared? This is the future of perimenopause and this is the future we’re claiming.

Download full report

Perimenopause is more than just a matter of inclusion and fairness – it’s an opportunity for society to be better.

Support for every twist and turn

Complimentary consultations, expert advice and curated supplements