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The Future of Perimenopause report
#reclaimingperimenopause for the next generation
A LANDMARK FUTURE-GAZING REPORT
Redefining the perimenopause
Two of the report’s contributors - Henrietta Norton, founder of Wild Nutrition, and Dr Shahzadi Harper, The Perimenopause Doctor - introduce this groundbreaking report. A first-in-a-generation opportunity to change the way our daughters experience perimenopause.
The experts behind the report
We are profoundly grateful to the four leading perimenopause voices who gave us their time, energy and expertise to put this report together.
Download full report
Laura Biggs
Women’s health advocate and co-founder of Let’s All Talk Menopause
Dr Shahzadi Harper
GP, perimenopause and menopause specialist, and founder of The Harper Clinic
Henrietta Norton
Nutritional therapist, founder and formulator at Wild Nutrition
Denise Pines
Founder of WisePause Wellness, co-founder of FemAging and board member of the Osteopathic Medical Board of California
THE STUDY EXPLAINED
A summary of The Future of Perimenopause
Part One
Perimenopause: Its Own Life Stage
It’s 2022 yet a universal - and pivotal - life stage remains largely a mystery. With 2.2 million British women perimenopausal right now, two in three blindsided by symptoms and over one third not knowing what perimenopause is, this time of life is frequently misunderstood and misdiagnosed. Through interviews, surveys and research, this study paints a picture of real-world action set to shape the future of perimenopause.
“It’s about starting early, not waiting until you’re already there, and understanding the complete journey.”
Dr Shahzadi Harper
PART TWO
A New Paradigm: Redefining the Perimenopause
A decade of transformative empowerment will fundamentally shift how the perimenopause is experienced, through three major social and cultural developments:
Partners in Health
Individual Diagnosis to Universal Life Stage
Self-rediscovery
Part TWO | Section a
Partners in Health
Attitudes are shifting from curative to preventative. Women increasingly want greater control over their health with growing demand for holistic lifestyle prescriptions. As Henrietta Norton, founder of Wild Nutrition, explains: ‘An integrated approach embracing nutrition, supplementation and exercise can be the game-changer for countless women’.
PART TWO | SECTION B
Individual Diagnosis to Universal Life Stage
Historically, perimenopause and menopause have been clumsily combined into one damning diagnosis signaling deficiency, the end of a woman’s fertility. Yet open dialogue and the growing visibility of perimenopausal women on the public stage are beginning to turn the tide. Laura Biggs, co-founder of Let’s All Talk Menopause asks: ‘When someone’s pregnant and they’re changing, we celebrate that. Why can’t we do the same with this life stage?’
PART TWO | SECTION C
Self-rediscovery
Shifting perceptions are redefining our approach to perimenopause as a moment of positive change where women can feel more attuned with their bodies than ever before. Responding to the demands of life, work and family, perimenopause presents a unique opportunity for self care to be labelled a need rather than mislabelled as indulgence.
“This might be the time of your life that you actually feel more in control or understand your hormones and your health better than you ever have.”
Laura Biggs
PART THREE
The Future of Perimenopause
The perimenopause of the future will be empowered by three distinctive pillars, defining how individuals, brands and societies will embrace this new reality.
Holistic Health
Community Care
Tech-powerment
PART THREE | SECTION A
Holistic Health
Hyper-personalised nutrition will see a rise in the adoption of hormone balancing foods such as tofu, flax and nuts designed to mimic hormones and help balance dipping oestrogen levels. Alternative remedies such as century-old nootropics will sit alongside future-facing adaptogens. Breathwork, low-impact muscle engagement and body awareness will be key, shunning traditional high-intensity training that can wreak havoc on already fluctuating hormones.
PART THREE | SECTION B
Community Care
In the workplace, future-facing organisations will nurture a workplace culture that promotes awareness, understanding and holistic choices. In schools, perimenopause-specific education will become widely embraced providing demystified facts for women, men and future generations. In the home, ‘the talk’ on perimenopause will be commonplace in all households with research finding that 43% of women felt the optimal time is between 8-18 years.
PART THREE | SECTION C
Tech-powerment
The burgeoning realm of apps and wearables will offer women complete transparency over their own intricate hormonal profiles. By 2032 hyper personalisation could move one step further with integrated health intelligence, grocery services, AI trackers and at home hormone testing. Smart homes will provide personalised lighting, soundscape and temperature experiences to create real time support as symptoms fluctuate.
“In the future, the perimenopause will be a normal conversation that mothers will be having with their daughters and their sons.”
Laura Biggs
Summary
Conclusion
What would our workplaces look like if women were celebrated for achieving, not in spite of the perimenopause, but because of it? How would women feel if taking care of your body as you approach the perimenopause didn’t involve looking for a cure, but refocusing your efforts on what’s good for you? And how might future children feel if the language and education surrounding perimenopause told them that every life stage is something to be celebrated, not feared? This is the future of perimenopause and this is the future we’re claiming.
Perimenopause is more than just a matter of inclusion and fairness – it’s an opportunity for society to be better.
IN COLLABORATION WITH
Sharing positive & practical help from leading experts & clinicians to support all of us going through the menopause.
Leading foresight consultancy specialising in trend forecasting, consumer insight, brand strategy and innovation.
Founded by Dr Shahzadi Harper, this woman’s wellness clinic specialises in optimising women’s wellbeing and health.
Support for every twist and turn
Complimentary consultations, expert advice and curated supplements
