• Size: 120 Capsules (1 month supply).
  • Dosage: Adults (4 capsules per day) to be taken with or without food
4 capsules provide: Claim % EU NRV
Eicosapentaenoic acid (EPA) 800mg N/A
Docosahexaenoic acid (DHA) 400mg N/A
4 capsules provide: Claim % EU NRV
Energy, fat, protein, carbohydrate N/A

Our Pure Strength Omega 3 provides 800mg of EPA and 400mg of DHA in easy-to-swallow capsules from MSC certified, sustainable Alaskan Pollock. Omega 3 Fish oils have been shown to support brain, heart and eye health as well as being essential during pregnancy and breastfeeding. Alaskan Omega fish oil is the only source of omega 3 fish oils to be awarded the eco label certification from the Marine Stewardship Council (MSC). Fish are caught with selective mid-trawl nets in Alaska, meaning that there is an ultra low by-catch (fish that is not going to be used for oil) percentage that far exceeds industry standards. Our sustainable oils are processed from freshly-caught fish and refined by a family-run refinery where they go through a process of molecular distillation and cold extraction. A large percentage of the fish is turned into pure oil very soon after its been caught. Any fish that is not turned into oil on board the boat; will be frozen and processed within 12 hours to maintain freshness and purity.

Oils are free of contaminants such as PCBs and heavy metals (e.g mercury).

The ethyl ester form of the oil requires less processing. This is because when fish oil starts it journey from fish body to actual oil, it has to go through an initial stage of being turned into an ethyl ester form; even if the end goal is to turn the ethyl ester into triglyceride. Research has shown that blood levels from taking the ethyl ester or the triglyceride forms are equal after 4 weeks of consumption.

The 2:1 ratio of the EPA and DHA was carefully considered by our formulator, nutritional therapist Henrietta Norton, to reflect the ratio naturally found in the fish. Our ethos is not to replace food, but to supplement in addition to or as needed, and therefore with a fish oil it has to reflect this desire to be as close to nature as possible.

  • Ingredients: Fish Oil Concentrate (Fish), Gelatin (Fish) Capsule shell, Glycerol (Capsule shell), Mixed tocopherols.
  • Free from: Excipients, wheat, gluten-containing ingredients, soya, milk products, artificial colours, added sugars, flavourings & preservatives.
  • Cautionary advice: If you are pregnant, breastfeeding, taking medication or under medical supervision, please consult your healthcare practitioner before taking any food supplement. This product contains fish derivatives and therefore should not be taken by people with allergies to fish or on antithrombotic drugs. Store in a cool, dry place away from direct sunlight. Keep out of reach of children. Food supplements are not to be used as a substitute for a varied & balanced diet and healthy lifestyle.


Frequently Asked Questions

I rarely eat oily fish - do I really need to supplement?

Omega 3 is essential to our health because we cannot make it in the body. It has to come from food or supplements. If you are not eating 2 portions of oily fish a week, you are likely to be low in Omega 3. So supplementation can help you avoid a deficiency. 

I am now pregnant, can I take this fish oil in pregnancy?

Yes you can, for all trimesters. 

Is your fish oil free of heavy metals and other toxins such as PCBSs?

Yes, our Pure Strength Omega 3 fish oil is independently tested and certified to be free any toxic substances. Our certification exceeds the official EU & UK requirements, so you are safe in the knowledge it is exceptionally pure. 

Can I use your Pure Strength Omega 3 if I am trying for a baby or undergoing IVF?

Absolutely. It is safe when trying for a baby (including assisted fertility).

My doctor and midwife have warned me against using fish oil supplements - why is yours safe to use?

They are correct to warn you against using fish oils that contain toxins and vitamin A - but our Pure Strength Omega 3 contains neither. Our Pure Strength Omega 3 contains the required levels of EPA & DHA (types of Omega 3) needed for the baby’s eye and brain development.